CHERYL FARRELL 638 Lindero Canyon Road, PMB 110 Oak Park, CA 91377 Email:CFarrell@bayheartmusic.com  ________________________________________________________________   SUMMARY OF SKILLS   ·                     National media experience and speaking engagements ·                     Presentations and writing articles ·                     Internal communications                     ·                     Corporate financial account management ·                     Master’s degree in Communications—social marketing focus ·                     Extensive international and domestic travel     MEDIA WORK Jeopardy! “Clue Crew” (2001 — 2008) Television Personality and Spokesperson   Media Talent—demonstrate and explain facts; describe significant venues; present artifacts. Appearances in approximately 1000 video clips, filmed in 12 countries and 35 US states    Interviewed by local news and entertainment media throughout the US Moderator of four National Geographic Bee state finals throughout the US Host of mock Jeopardy! games at educational institutions Researched and pitched story ideas Spokesperson Interviewed on CNN Local Edition for JDRF  (Los Angeles, 2006) Spokesperson “Healthfiles” industrial film about type 1 diabetes (Max Films,  Ephrata, PA 2003) Spokesperson American Diabetes Association PSA, WGAL-TV Lancaster, PA (2002) Speechwriter and presenter Sertoma International, ABWA, and school groups CORPORATE EXPERIENCE   METAVANTE CORPORATION (FORMERLY ADP), Glendale, CA / Lancaster, PA       1997 - 2001 Account Executive: Corporate cash management sales and relationship management responsibility for Fortune 500 portfolio throughout the U.S. Achieved sales results by developing tailored marketing programs and proposal preparation. Success in relationship management provided repeat sales and referrals. Highly regarded client advocate.   BANK OF AMERICA, Los Angeles, CA                                                                                  1984 - 1996 Vice President-Communications   (1995 - 1996)            Corporate responsibility worldwide for marketing and communicating internal diversity initiatives among 90,000 employees. Developed multi-faceted communications campaign that included videos, promotional materials, speeches, seminars, and lectures on diversity topics. Led team of graphic artists, audio-visual experts, copywriters, and communications specialists.   Produced CINDY Award winning industrial video. Interviewed and selected cast members; provided final edit of director's work; oversaw budget; and, organized publicity and distribution. Developed and implemented widely respected promotional campaign on a sensitive matter. Supported communications campaigns for 10 strategic business units, 22 volunteer networks. Created and led development of seminar on Communications and the Glass Ceiling. Wrote and delivered speeches to both internal and external audiences about diversity.   Vice President-Government Services Manager   (1992 - 1995) Senior officer in charge of $22 million government agency portfolio in five Southwestern U.S. states. Responsible for staff marketing to 47 government entities and developing outreach campaigns to increase visibility within the marketplace.         Recognized for developing outstanding proposals and presentations. Increased revenue by $1.0 million in the first year. Designed and led 15 internal "Customer Focus Forums" to broaden internal referral business. Vice President-Cash Management Officer  (1984 - 1992) Bank of America Cash management sales officer to Southern California middle-market corporations. Consistently won business from proposal writing and presentations. Charter Member of Million Dollar Sales Club. Consistently exceeded sales goals.   EDUCATION & TRAINING   M.A., Communication Management–University of Southern California Annenberg School B.A., Economics–University of California, Los Angeles Lifetime Certified Cash Manager Designation (Presently termed CTP) Web site designer of advocacy and inspirational web site: www.bayheartmusic.com AWARDS & AFFILIATIONS   Member of International Association of Business Communicators (IABC) Media Memberships: AFTRA, ASCAP, Academy of Television Arts & Sciences JDRF (Los Angeles) President’s Award for Outstanding Service (2007) “Who’s Who Among Black Americans” Ebony Magazine: “100 Most Promising Black Women in Corporate America” (1991) International CINDY—Silver Award “Faces of Diversity”